89 finalists selected in INMA Awards competition
for best media sales, marketing initiatives
Eighty-nine (89) finalists in the INMA Awards 2015
competition were announced today, recognising global excellence in sales and
marketing among media companies.
The 80th annual sales and marketing competition was
judged in February by an international jury of 33 executives from 15 countries
representing the worlds of media and marketing.
First-place recipients in the INMA Awards 2015
competition will be announced Tuesday, May 12, at the conclusion of the INMA World Congress in New York. The awards ceremony
will be held at the Edison Ballroom in Times Square. In addition to the
announcement of 30 first-place recipients, the INMA Awards dinner in New York
will conclude with the presentation of the “Best In Show,” representing the top
sales and marketing campaign by a media company worldwide from the past year.
The INMA World Congress May 10-12 in New York's
TimesCenter will focus on strategy, revenue, and transformation of media
companies. It is designed for strategists, catalysts, audience-builders,
marketers, and revenue executives from the world's leading news media
companies.
The coveted INMA Awards, created in 1935, represent
the pinnacle in media industry creativity to energize news brands, stimulate
audiences, innovate in product development, and grow revenue in
transformational times.
“The INMA Awards represent a snapshot of the
creativity, passion, and soul of the news media industry,” said Earl J.
Wilkinson, executive director and CEO of INMA. “Finalists announced today have
demonstrated a world-class ability to communicate their value proposition in
fast-changing times.”
Who among the finalists will take home the 30
first-place awards in 15 categories and two audience groups? Find out for
yourself by joining the INMA World Congress May 10-12 in
New York and witness the best the news media industry has to offer.
About INMA
The International News Media Association (INMA) is
a global community of market-leading news media companies reinventing how they
engage audiences and grow revenue in a multi-media environment. The INMA
community consists of more than 7,000 executives at 600+ media companies in 80+
countries. Headquartered in Dallas, INMA has offices in Antwerp, New Delhi, San
Salvador, and São Paulo. Click here for complete INMA Awards information.
INMA Awards 2015
finalists
Editor's note: Group 1 below
represents regional/local publications under 300,000 print circulation or with
an online audience of under 3 million unique visitors per month. Group 2
represents regional/local publications over 300,000 print circulation or with
an online audience of more than 3 million unique visitors per month and
national/international publications of all sizes. Click on the entry name to
view the campaign.
Category 1: Best Brand Awareness
Campaign Across Platforms
Group 1
- Correio, Salvador, Brazil, “Correio24horas Campaign”
- Gazeta do Povo, Curitiba, Brazil, “Political Citizenship”
- Ottawa
Citizen, Canada, “Ottawa Citizen Trending
Since 1845 Campaign”
Group 2
- Montreal
Gazette and Calgary Herald, Canada, “Montreal Gazette Calgary
Herald Reimagined Launch Campaign”
- De
Morgen, Brussels, Belgium, “A Renewed De Morgen: This
Country Needs More Salmon”
- VG,
Oslo, Norway, “The Magnus-Sweater: A
Tribute to Chess World Champion, Magnus Carlsen”
Category 2: Best Public Relations or
Community Service Campaign
Group 1
- The
Daily Telegraph, Sydney, Australia, “Fair Go For the West
Campaign”
- Gazeta do Povo, Curitiba, Brazil, “Read and Think Gazeta do Povo”
- Gazeta do Povo, Curitiba, Brazil, “Political Citizenship”
Group 2
- Dainik
Jagran, New Delhi, India, “Can a Newspaper Save the
City of Brass from Motherboards?”
- Radikal,
Istanbul, Turkey, “Radikal #4Hours”
- The
Times of India, New Delhi, India, “Rise Up”
Category 3: Best Use of an Event to
Build News Brand
Group 1
- The
Daily Telegraph, Sydney, Australia, “Fair Go For The West
Campaign”
- Metroland
Media Group, Hamilton, Canada, “Ontario Entrepreneur Week
(OEW) 2014”
- Zero Hora, Porto Alegre, Brazil, “Estação ZH”
Group 2
- Aftenposten,
Oslo, Norway, “Urban Development Case”
- Gazeta
Wyborcza, Warsaw, Poland, “Polish Your English”
- Singapore
Press Holdings, Singapore, “See The Big Picture”
Category 4: Best New Print Product
Group 1
- The
Desert Sun, Palm Springs, United States, “Thrive!”
- Landmark
Magazine, Hong Kong, China, “Landmark Magazine”
- Milenio
Diario, Mexico City, Mexico, “Milenio Magazines and
Special Editions”
Group 2
- Aftenposten,
Oslo, Norway, “Aftenposten History:
Market Leader from the First Issue”
- The
Atlanta Journal-Constitution, United States, “Living Intown Magazine”
- Die
Welt, Berlin, Germany, “Bilanz: The German
Business Magazine”
Category 5: Best New Mobile App or
Website
Group 1
- Austin
American-Statesman, United States, “Austin360 App”
- O Popular, Goiânia, Brazil, “Expresso: O Popular”
- Die
Welt, Berlin, Germany, “Kompakt”
Group 2
- Los
Angeles Times, United States, “Responsive Web Redesign”
- The
New York Times, United States, “NYT Now”
- VG,
Oslo, Norway, “The Magnus-Sweater: A
Tribute to Chess World Champion, Magnus Carlsen”
Category 6: Best New Mobile Service
Group 1
- Diário do Pará, Belém, Brazil, “Interactive Journal in Cup”
- La
Presse, Montréal, Canada, “La Presse+ Digital
Edition for Tablets / Horséries Section on the Home Screen 'Vitrine' ”
Group 2
- The
New York Times, United States, “NYT Now”
- NYT
Now Morning Briefing, New York, United States, “The NYT Now Morning
Briefing”
- Omni,
Stockholm, Sweden, “Omni”
Category 7: Best Launch of a Brand or
Product to Create a New Audience Segment
Group 1
- Diário do Pará, Belém, Brazil, “Tudoaquitem”
- El
Nuevo Día, San Juan, Puerto Rico, “Audience Profile”
- Le
Soir, Brussels, Belgium, “Le Soir's Fabulous
Garden”
Group 2
- Hürriyet,
Istanbul, Turkey, “Hurriyet.com.tr”
- Lajkat.se,
Stockholm, Sweden, “Lajkat.se”
- VG,
Oslo, Norway, “VG: Linear TV Channel
Launch”
Category 8: Best Idea to Encourage
Print Readership or Engagement
Group 1
- Diário do Pará, Belém, Brazil, “Passport Belem: 100 Things to Do in Here”
- The
Gympie Times, Australia, “The Gympie Times”
- Vanguardia,
Saltillo, Mexico, “Leer Mata”
Group 2
- The
Daily Telegraph, Herald Sun, The Advertiser, The Courier-Mail,
Australia, “Sir David Attenborough
Essential Collection”
- Dainik
Jagran, New Delhi, India, “A Newspaper Acts as a
Catalyst to Transform the World's Largest Democracy to the World's Best
Democracy”
- South
China Morning Post, Hong Kong, China, “Occupy Central Coverage”
Category 9: Best Idea to Grow Digital
Audience or Engagement
Group 1
- Austin
American-Statesman, United States, “Personalize Emails for
Better Digital Engagement with Subscribers”
- Berliner
Morgenpost, Germany, “Berliner Morgenpost
Interactive Team Portfolio”
- Traveller.com.au,
Sydney, Australia, “The Travel Bug
Competition”
Group 2
- Hürriyet,
Istanbul, Turkey, “Hurriyet.com.tr”
- Radikal,
Istanbul, Turkey, Radikal #4Hours”
- VG,
Oslo, Norway, “The Magnus-Sweater: A
Tribute to Chess World Champion, Magnus Carlsen”
Category 10: Best Use of Social Media
Group 1
- 7DAYS,
Dubai, United Arab Emirates, “7DAYS Football Fever”
- El
Colombiano, Medellín, Colombia, “Twittercrónica”
- Sunshine
Coast Daily, Maroochydore, Australia, “Sunshine Coast Daily:
Connecting the Coast”
Group 2
- The
New York Times, United States, “United States of
Thanksgiving”
- Radikal,
Istanbul, Turkey, “Radikal #4Hours”
- VG,
Oslo, Norway, “The Magnus-Sweater: A
Tribute to Chess World Champion, Magnus Carlsen”
Category 11: Best Idea to Grow
Subscription Sales
Group 1
- El
Diario de Hoy, San Salvador, El Salvador, “EDH Pack”
- MLive
Media Group/ACS-MI, Grand Rapids, United States, “My Michigan Membership
Program”
- The
New Paper, Singapore, “The New Paper Big Walk
2014”
Group 2
- Aftonbladet,
Stockholm, Sweden, “Aftonbladet Plus:
Historic Campaign for a Leading Freemium Service”
- Dainik
Bhaskar, Bhopal, India, “MiE - Magazine in
Education”
- The
Globe and Mail, Toronto, Canada, “Investor Tools Flash
Sale”
Category 12: Best Idea to Grow
Single-Copy Sales
Group 1
- APN
Australian Regional Media, Brisbane, Australia, “APN ARM Dinosaurs
Collector Cards”
- APN
Australian Regional Media, Brisbane, Australia, “APN ARM Free Seeds
Giveaway”
- Diario
Panorama, Maracaibo, Venezuela, “100 Triunfadores -
Edición Aniversario 100 Años”
Group 2
- Bild,
Berlin, Germany, “Inkjet: Individualization
of 2.4 Million Bild Newspapers Per Day”
- Irish
Independant, Dublin, Ireland, “Provincial Rugby
Sponsorship”
- VG,
Oslo, Norway, “Win Through VG”
Category 13: Best Idea to Grow
Advertising Sales or Retain Advertising Clients
Group 1
- Fairfax
Regional and Community Newspapers, New Zealand, “AdPlan National Frequency
Plan Initiative”
- The
Oklahoman, Oklahoma City, United States, “The Oklahoman Small
Business VIP Sales Event”
- The
Post-Crescent, Appleton, United States, “State of Opportunity”
Group 2
- APN
ARM Group of Newspapers, Australia, “APN ARM Bundles”
- South
China Morning Post, Hong Kong, China, “APAC Innovation Summit
2014”
- VG,
Oslo, Norway, “Win Through VG”
Category 14: Best Marketing Solution
for an Advertising Client
Group 1
- The
Advertiser/Sunday Mail, Adelaide, Australia, “Clipsal 500 Adelaide”
- Diário do Pará, Belém, Brazil, “Interactive Journal in Cup”
- The
Hamilton Spectator, Canada, “Legal Matters”
Group 2
- Bild/Bild.de/1414
Reader Reporter, Berlin, Germany, “1414: Germany's First
Photo and Video Community Introduces Branded Missions”
- Gazeta
Wyborcza, Warsaw, Poland, “Open Your City”
- The
Times of India, Bennett Coleman & Company, Mumbai, India, “Lavasa Women's Drive”
Category 15: Best Idea or Innovation to
Create New Profit Centers
Group 1
- El
Colombiano, Medellín, Colombia, “ECOlab”
- The
Day and Day.com, New London, United States, “Revenue Diversification:
Expanded Marketing Division Develops Commercial Content”
- Winnipeg
Free Press, Canada, “City Beautiful”
Group 2
- GFR
Media (El Nuevo Día, Primera Hora and Índice), Guaynabo, Puerto
Rico, “BrandShare”
- Hindustan
Times, New Delhi, India, “One India”
- The
New York Times, United States, “Paid Posts”
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